The Five Major Stages of the Consumer Buying Decision Process

question 5

Multiple Choice

The five major stages of the consumer buying decision process, in order, are

• A) information search, establishment of product criteria, evaluation of alternatives, purchase, and post purchase evaluation.
• B) problem recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation.
• C) problem recognition, information search, evaluation of alternatives, pre purchase evaluation and purchase.
• D) information search, evaluation of alternatives, purchase, trial adoption period, and post purchase evaluation.
• E) problem recognition, purchase, evaluation of alternatives, post purchase evaluation, and rebuy.

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Definitions:

Bad Apple Effect

The Bad Apple Effect describes how the negative behavior of one individual can influence and spoil the group dynamics or morale.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group compared to when they work alone.

Social Facilitation

The tendency for people to perform differently when in the presence of others compared to when alone.

Evaluation Apprehension

Anxiety about being judged or evaluated by others, known to influence behavior and performance.