When a Consumer Purchases Products Occasionally or Needs Information About

question 157

Multiple Choice

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in:

• A) perceptual mapping.
• B) routinized response behavior.
• C) extended decision making.
• D) impulse searching.
• E) limited decision making.

---

Definitions:

Lower Cost

A situation or strategy in which the production or offering of goods and services is achieved with minimal expense.

Sunk Costs

Costs that have already been incurred and cannot be recovered, which should not influence future business decisions.

Economic Decisions

Choices made by individuals, firms, or governments regarding the allocation of resources to satisfy needs and wants.

Marginal Decision Maker

is an individual or entity that makes choices based on the additional cost or benefit of the next unit of consumption or production.