Examlex
The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.
Humorous Advertising
A marketing strategy that employs comedy or wit to engage audiences and create memorable messages about a product or service.
Trigger
An event, situation, or condition that initiates a reaction or a series of reactions.
Emotional
pertains to the affective aspect of human psychology, influencing how people feel about and react to brands, advertisements, products, and services.
Sentiment Analysis
The process of using natural language processing and text analysis techniques to understand and categorize opinions expressed in text.
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