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Jack has just joined a law firm as its purchasing agent for all supplies, equipment, and service contracts. In his previous position at another company, Jack could make decisions for any purchase up to $1 million; however, at the new law firm, he can only make decisions for purchases less than $500,000. Recently, Jack has been working with a sales representative from a computer software firm about a contract for a new program to process the firm's billing statements. Jack signs the contract, even though it is for $950,000. In this case, Jack part of the market for the software because .
Comparison Effect
The phenomenon where an individual's evaluation of their own abilities, achievements, or conditions is influenced by comparisons with others.
Mere Exposure Effect
The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
Informational Social Influence
"The influence other people have on us because we want to be right."
Principle Of Proximity
A principle in psychology that suggests objects or shapes that are close to one another appear to form groups.
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