When the Needs of Individual Consumers in a Target Market

question 188

Multiple Choice

When the needs of individual consumers in a target market for a specific product are similar and the organization can satisfy most customers with a single marketing mix, the best approach to use may be the ____ strategy.

• A) undifferentiated
• B) differentiated
• C) segmented
• D) concentrated
• E) heterogeneous

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Definitions:

Positive Psychology

A branch of psychology that focuses on uplifting human strengths and virtues that contribute to a fulfilling life.

Social Ecology

An interdisciplinary field focusing on the study of the relationships between humans, their communities, and their environments.

Emotional Literacy

The ability to understand, express, and manage one's own emotions and to recognize and respond to the emotions of others.

Happiness Set Point

The theory that suggests each individual has a baseline level of happiness that is relatively stable over the long term.