Several Conditions Must Exist for Market Segmentation to Be Successful

question 42

Multiple Choice

Several conditions must exist for market segmentation to be successful. These conditions include all of the following except

• A) the total market should be divided so that segments can be compared on sales potential, costs, and profits.
• B) customers' needs for the product must be homogeneous.
• C) the company must be able to reach the chosen segment with a particular marketing mix.
• D) segments must be identifiable and divisible.
• E) at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment.

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Definitions:

Self-Confidence

Believing in oneself; assured.

Persistent

Persistent describes something that continues to exist or occur over a prolonged period, often despite challenges or resistance.

Overcoming Obstacles

The process or act of resolving or navigating through challenges, difficulties, or barriers in one's path.

Determined

Having a firm decision or being resolute in purpose.