The Primary Advantage of a Concentrated Targeting Strategy Is

question 52

Multiple Choice

The primary advantage of a concentrated targeting strategy is

• A) it meets the needs of a wide range of consumers.
• B) it allows a firm to specialize to meet specific customer needs.
• C) it is more flexible than any other approach.
• D) it is the least risky targeting approach.
• E) its customers are the most willing to repurchase the same brands.

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Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Single parent

An individual who raises a child or children without the assistance of a partner, typically in a sole caretaker role.

Store manager

An individual responsible for overseeing the daily operations of a store, including managing employees, ensuring customer satisfaction, and meeting sales targets.

Equal Employment Opportunity Commission

A federal agency tasked with enforcing laws that make it illegal to discriminate against a job applicant or an employee because of the person's race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.