Segmentation Variables Are Usually Grouped into Four Categories

question 208

Multiple Choice

Segmentation variables are usually grouped into four categories:

• A) demographic, geographic, religion, and income.
• B) geopolitical, income, behavioristic, and psychographic.
• C) attitudes, lifestyles, behaviors, and gender.
• D) geographic, demographic, psychographic, and attitudes.
• E) demographic, geographic, psychographic, and behavioristic.

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Definitions:

Agents

Representatives or intermediaries in business transactions who act on behalf of others in negotiating deals or making sales.

Brokers

Individuals or firms that act as intermediaries between buyers and sellers, facilitating transactions in exchange for a commission or fee.

Retail Life Cycle

The progression of stages that a retail business goes through, from introduction and growth to maturity and decline.

Markdown

A reduction from the original or previous selling price of an item.