TimeWarner Cable Uses a Segmentation Strategy for Its Cable TV

question 17

Multiple Choice

TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is being implemented by this ?

• A) Demographic variable
• B) Geographic variable
• C) Psychographic variable
• D) Product-related variable
• E) Education variable

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Definitions:

Separate Persons

The concept or state of being distinct or individual entities, not connected or amalgamated with others.

Behaviors

Actions or reactions of an individual, in conjunction with their environment, which can be observed and measured objectively.

Amygdala

A critical brain structure involved in emotional processes, including fear and pleasure responses.

Still Face Technique

An experimental practice used in psychology where an adult keeps a straight face when interacting with a baby to study the effects on the child's behavior.