When Using Personality Characteristics as a Market Segmentation Variable, Marketers

question 180

Multiple Choice

When using personality characteristics as a market segmentation variable, marketers generally

• A) conduct personality assessments of their potential target market to determine which personality characteristics they possess.
• B) use research developed by clinical psychologists to determine which personality characteristics consumers using their products are most likely to have.
• C) use generic characteristics that all members of the population have.
• D) use a positively viewed characteristic they assume much of their target market has or would like to have.
• E) conduct a series of focus groups to determine both the positive and negative characteristics members of their target market are perceived to have.

---

Definitions:

Liability Law

A legal sector dealing with laws that determine responsibility and obligations among parties in civil legal matters.

Technical Communication

The practice of conveying complex information in a clear and accessible manner to a specific audience, often related to technical or specialized fields.

Product Safety

The practice of ensuring that products are free from hazards that could cause harm to consumers.

Acknowledgments Section

A section in a document or book where the author gives thanks to those who assisted in the project or work.