When Evaluating Market Segments, Assessment of Competitors Is Important Because

question 201

Multiple Choice

When evaluating market segments, assessment of competitors is important because

• A) it is difficult to segment a market when it has multiple competitors.
• B) an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
• C) sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
• D) a competitive analysis may lead to confusion as to who are the key competitors.
• E) competition is generally not a major problem as long as a marketer is aware of it.

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Definitions:

Herbivores

Organisms that primarily eat plants, including leaves, fruits, and other plant parts.

Transpiration

The method through which water travels within plants from the roots to tiny openings on the bottom side of the leaves, at which point it transforms into vapor and gets emitted into the air.

Lower Temperatures

Conditions or environments characterized by a reduced degree of heat or a temperature below the average.

Modified Leaves

Leaves that have undergone changes to serve functions other than photosynthesis, such as tendrils or spines.