Estimating the Cost of Entering a Market and Focusing on a Specific

question 14

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because:

• A) cost estimates are crucial to assess sales potential accurately.
• B) higher costs will keep other potential competitors from entering that particular segment.
• C) customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D) the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E) higher cost generally ensures long-term success.

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Definitions:

Motor Neuron

A type of nerve cell that transmits signals from the brain and spinal cord to muscles, causing them to contract.

Central Nervous System

The part of the nervous system consisting of the brain and spinal cord, responsible for processing and transmitting neural information.

Spinal Nerves

Nerves that emerge from the spinal cord, carrying motor, sensory, and autonomic signals between the spinal cord and the body.

Peripheral Process

The process by which peripheral nerves relay information from the body's extremities to the central nervous system and vice versa.