Scenario 5.2 Use the Following to Answer the Questions

question 127

Multiple Choice

Scenario 5.2
Use the following to answer the questions.
GE Transportation Corp produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
-Refer to Scenario 5.2. GE Transportation is most likely using a (an) targeting strategy, segmenting by variables.

• A) undifferentiated; benefit expectations
• B) differentiated; benefit expectations
• C) differentiated; volume usage
• D) concentrated; volume usage
• E) concentrated; geographic location

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Definitions:

Compliance-based Approach

A method in business ethics focusing on adhering to laws, regulations, and company policies to avoid misconduct and penalties.

Integrity-based Approach

A method of operation that focuses on consistency between expressed values, actions, and ethical standards, emphasizing accountability and transparency.

Leadership

The act of guiding and directing a group towards achieving a common goal, often involving vision, communication, and motivation.

Ethical Leaders

Individuals in leadership positions who demonstrate and promote high standards of ethical conduct and integrity within their organizations.