Wade Is Puzzled by the Recent Decrease in Sales at One

question 156

Multiple Choice

Wade is puzzled by the recent decrease in sales at one of the Auto Zone locations for which he is the regional manager. He knows that new car sales are down by reading the paper, so he thinks that people should be driving more used cars, which need repairs. Wade knows that he needs to find out why customers are coming to the stores in his area, and the best way to approach this problem and obtain accurate information is to use:

• A) the marketing research process.
• B) the opinions of store managers.
• C) the company sales data.
• D) hypothesis testing.
• E) stratified sampling of customers.

---

Definitions:

Rice

A cereal grain which is a staple food for a large part of the world's human population, especially in Asia.

World Price

The international market price of a good or service, influenced by global supply and demand conditions.

Domestic Supply

The total amount of goods and services provided by a country's own economy without importing from other countries.

Imported

Describes goods or services brought into one country from another for sale, usually regulated by import quotas and tariffs.