Problem Location and Definition Is the First Step Toward Finding

question 87

Multiple Choice

Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The first sign of a problem:

• A) involves an informed guess or assumption about a certain set of circumstances.
• B) is usually accompanied by a cost/benefit analysis.
• C) most often comes in the form of customer complaints.
• D) is often mentioned in secondary data reports, such as trade journals.
• E) is typically a departure from some normal function.