The Two Basic Types of Sampling Which Marketing Researchers Use

question 75

Multiple Choice

The two basic types of sampling which marketing researchers use are .

• A) random and nonrandom
• B) probability and nonprobability
• C) stratified and quota
• D) even and odd
• E) planned and spontaneous

---

Definitions:

Frustration-Regression

A psychological phenomenon where individuals facing obstacles or frustration regress to earlier behaviors to cope.

ERG Theory

A theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, as a modification of Maslow's hierarchy of needs.

Lower-Level Need

A category of basic physiological or safety needs in a hierarchy that must be satisfied before an individual can focus on higher-level needs.

Motivator Factors

Aspects of a job that can lead to positive job satisfaction, including achievements, recognition, and the work itself.