Max Is the Product Manager for a New Type of Lumbar

question 177

Multiple Choice

Max is the product manager for a new type of lumbar supports used in the production of office chairs. His company sells the lumbar supports to approximately 70 different chair manufacturers. The price for this new product still needs to be finalized. Max has decided to take the data recently collected in a marketing research study and apply it to different pricing scenarios in order to set the best price for his company. He will be utilizing computer software to obtain results from the various scenarios. Max is most likely using a

• A)database.
• B)marketing research system.
• C)marketing information system.
• D)marketing decision support system.
• E)single-source system.

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Definitions:

Hardwood

Wood derived from angiosperm trees, typically characterized by its density and durability, used in furniture, flooring, and construction.

Flowering Plants

Plants belonging to the group Angiosperms, characterized by bearing flowers and seeds enclosed within a fruit.

Conifers

A group of cone-bearing seed plants with vascular tissue, mostly evergreens, that include pines, spruces, and firs.

Age

A measurement of the length of time an individual, organism, or object has existed, typically expressed in units such as years, months, or days.