Discuss the Difference Between Social Responsibility and Ethics in Marketing

question 124

Essay

Discuss the difference between social responsibility and ethics in marketing.

Identify the challenges of idle production capacity and strategies for managing demand fluctuations.

Appreciate the continuum of offerings between tangible products and intangible services.

Recognize the cost structures associated with service delivery, including inventory carrying costs.

Understand how services can be classified by various criteria including the level of tangible vs. intangible attributes, and the sector (public, private, nonprofit).

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Definitions:

Health Risks

Factors or conditions increasing the likelihood of experiencing illnesses or injuries.

Nonmaterial Culture

Components of culture that consist of the intangible aspects, such as beliefs, practices, values, and norms.

Material Culture

Physical objects, resources, and spaces that people use to define their culture, including buildings, artwork, tools, and clothing.

Patterns of Behavior

Regular actions or reactions that occur in a predictable manner within a particular context or environment.