UPS Inc Is Considering Its Distribution Strategy for the Next Five

question 26

Multiple Choice

UPS Inc. is considering its distribution strategy for the next five years. As part of the strategy development, UPS Inc. is investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter and how they might use these to interface with their customers. UPS is most likely engaging in:

• A) product differentiation.
• B) monopolistic competition.
• C) technology assessment.
• D) distinctive promotional methods.
• E) innovative marketing.

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Definitions:

Abraham Lincoln

The 16th President of the United States, known for leading the country during the Civil War and issuing the Emancipation Proclamation.

Union War Effort

Refers to the collective military, economic, and political efforts undertaken by the Northern states of the U.S. during the Civil War to defeat the Confederacy.

Evolution

The biological process by which organisms change over generations through variations in hereditary traits, leading to the development of new species.

Antiwar Sentiment

Refers to opposition or resistance to a government's decision to start or continue military operations or war.