Beth Is Responsible for the Product Line of Avenger Transformer

question 135

Multiple Choice

Beth is responsible for the product line of Avenger Transformer action figures.In testing her firm's new TV ads,Beth discovers some children think many of the toys can actually fly.Beth knows that there are only a few children in the groups aged 3 to 5 that believe this,so she decides to use children over age 5 as her target market.Since the ads will be shown on programs that have her target market as its viewers,Beth decides to include a statement "figures do not actually fly" on the bottom of the screen.However,she still faces an ethical decision regarding which element(s) of the marketing mix?

• A)Product-related
• B)The right to know
• C)Performance-related
• D)Promotion-related
• E)Strategy-related

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Definitions:

Physical Stimulus

A tangible or material factor that can prompt a physical reaction in an organism.

Just-Noticeable Difference

The smallest change in stimulus intensity that can be detected, underlining the threshold at which a change is perceptible.

Detectably Different

The threshold at which a change in a variable or condition is perceptible or measurable from its previous state.

Fechner's Law

A principle describing the logarithmic relationship between stimulus magnitude and the resultant sensory experience's intensity.