What Is the Major Difference Between Social Responsibility and Marketing

question 115

Multiple Choice

What is the major difference between social responsibility and marketing ethics?

• A) Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct.
• B) There is legislation that deals with marketing ethics, but none for socially responsible practices.
• C) Marketing ethics is concerned with organizational practices, and social responsibility is concerned with individual behavior.
• D) There is no difference; they are synonymous terms.
• E) Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.

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Definitions:

Intensity

The magnitude or strength of a particular attribute, such as physical force, emotional feeling, or effort.

Duration

The length of time that something lasts or continues.

Sign

An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.

Sensory Qualities

Characteristics of objects detected and interpreted by the senses, including taste, smell, sound, touch, and sight.