To Formulate a Marketing Strategy, One Must

question 70

Multiple Choice

To formulate a marketing strategy, one must .

• A) identify and analyze a target market and develop a marketing mix to satisfy individuals in that market
• B) develop a statement of what is to be accomplished through marketing activities
• C) establish performance standards and evaluate actual performance by comparing it with established standards
• D) determine the means for utilizing resources in the various functional areas to reach the organization's goals
• E) compare the quality of the company's goods, services, or processes with that of its best­performing competitors

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Definitions:

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Audience Members

Individuals who actively watch, listen, read, or otherwise engage with various forms of media or live performances.

Behaviors

Observable actions or reactions of individuals or groups in response to external or internal stimuli.

Attitudes

The established ways of thinking or feeling about someone or something, typically reflected in a person's behavior.