After Discovering That Consumers Had Concerns About Fat and Carbohydrates

question 37

Multiple Choice

After discovering that consumers had concerns about fat and carbohydrates, Avolado's Pizza began offering a low- fat, low-carb pizza product. The creation of this new product was the result of:

• A) a sustainable competitive advantage.
• B) a well-defined mission statement.
• C) a core competency.
• D) a market opportunity.
• E) the company's sales orientation.

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Definitions:

New Buy

A situation where a customer purchases a product or service for the first time, usually involving more decision-making efforts and information search.

Organizational Culture

The shared values, norms, and practices that dictate how people interact and work together within an organization.

Academic Competitive

The environment or situation where students vie against one another to achieve academic excellence or recognition.

Coal-Fired Boiler

A boiler used to generate steam or hot water by burning coal as fuel.