Galaxo Hotels, an International Chain of Full Service Hotels, Aims

question 108

Multiple Choice

Galaxo Hotels, an international chain of full service hotels, aims to have at least 90 percent of its customers express that they had memorable and satisfying experiences at the hotels. This is an example of .

• A) implementing the marketing mix
• B) maintaining corporate identity
• C) a marketing objective
• D) a marketing strategy
• E) a mission statement

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Definitions:

Equity Theory

A theory in social psychology that proposes individuals assess the fairness of their relationships by analyzing their input and outcome ratios to those of others.

Philip Zimbardo

An American psychologist best known for his leadership of the Stanford Prison Experiment and contributions to the understanding of social psychology.

Simulated Prison Study

An experiment designed to study the psychological effects of perceived power, focusing on the struggle between prisoners and prison officers. It is often associated with the Stanford prison experiment.

Personality Test Scores

Quantitative assessments derived from tests designed to measure various aspects of an individual’s personality traits and characteristics.