The Evergreen Corporation Conducts a SWOT Analysis of Its Competition

question 19

Multiple Choice

The Evergreen Corporation conducts a SWOT analysis of its competition, and sees a marketing opportunity for its new Evergreen restaurant. It develops its marketing plan to include the type of products it will sell, the location for the restaurant, and the pricing it will use. Evergreen's plan includes a marketing objective to make a profit of 5% in the first year of operation. So far, the owners of the Evergreen restaurant have eliminated a key piece of the marketing plan, which is .

• A) specifying how they will achieve their marketing objective
• B) how they will address their competitors' prices
• C) coming up with a quantitative measure for their objective
• D) developing a qualitative measure for their objective
• E) assessing their weaknesses

---

Definitions:

Many Labs Approach

When different groups of researchers do the exact same study at the same time.

Meta-Analysis

A study that statistically analyzes the results of many studies on the same topic.

Projective Tests

Psychological assessment tools wherein individuals are presented with ambiguous stimuli and asked to interpret them, aiming to uncover hidden emotions and internal conflicts.

Clinical Interviews

A method of assessment in psychology and psychiatry involving direct, face-to-face conversation to gather information about an individual's mental health and functioning.