Scenario 2.2 Use the Following to Answer the Questions

question 114

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to advertise to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2. The college students represent EXperience Limited's .

• A) internal customers
• B) customer relationships
• C) market share
• D) market mix
• E) target market

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Definitions:

Marginalized Individuals

People who are pushed to the margins of society and are denied access to resources and opportunities because of their social, economic, or cultural identity.

Honor as Men

A cultural or social construct that defines the standards and behaviors considered respectable and worthy of esteem for men within a particular society.

Honor Killing

The act of murdering a family member who is believed to have brought shame to the family, reinforced by cultural or societal norms.

Mercy Killing

The act of deliberately ending the life of a person suffering from an incurable and painful condition, often considered a form of euthanasia.