Alex Has Been Analyzing the Information from His Company's Database

question 35

Multiple Choice

Alex has been analyzing the information from his company's database about customer purchasing habits since he is responsible for managing the growth of the industrial supply division of his company. Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company. What type of concept is Alex using?

• A) Strategic marketing management
• B) Electronic data interchange
• C) Business-to-consumer marketing
• D) Strategic partnerships
• E) The marketing concept

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Definitions:

Team-Based Decision Making

A collaborative approach to decision-making where the members of a team collectively make decisions, tapping into diverse perspectives and expertise.

Design Engineers

Professionals who use creativity and technical knowledge to develop new products or improve existing ones.

Constraints

are limitations or restrictions that affect the performance and outcomes of processes, projects, or behaviors.

Nominal Group Technique

An organized approach to collective idea generation that promotes input from all participants.