Scenario 2.2 Use the Following to Answer the Questions

question 44

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to advertise to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2. According to the BCG matrix, the hang-gliding and bungee jumping tours have been a for EXperience Limited.

• A) star
• B) cash cow
• C) problem child
• D) dog
• E) question mark

Appreciate the continued brain development and adaptation in older adulthood.

Understand the physiological changes in the brain associated with aging.

Identify the impact of sensory losses on cognition and behavior in older adults.

Recognize strategies older individuals use to compensate for cognitive and sensory declines.

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Definitions:

Hostile

Exhibiting feelings of intense aggression or antagonism toward others; unfriendly or adverse in nature.

Benevolent

Characterized by or suggesting goodwill or kindly feelings, often towards others or in one's actions.

Millennials

A generational cohort following Generation X, typically defined as those born between the early 1980s and the mid-1990s to early 2000s, known for their familiarity with digital technologies.

Meaningful Work

Employment perceived as having significance and purpose by the individual, contributing to a greater good or aligning with personal values, beliefs, or passions.