When Properly Implemented, a Good Marketing Strategy Enables a Company

question 15

True/False

When properly implemented, a good marketing strategy enables a company to achieve its business-unit and corporate objectives.

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Definitions:

Service

An intangible commodity that involves providing labor, support, or a facility for a fee, where the benefit is realized without the need to own a physical product.

Middleman

An intermediary or agent between producers and consumers who facilitates transactions or the distribution of products.

End-User Markets

Markets consisting of individuals or organizations that are the final consumers of products and services, using them for their own use.

Wholesaler

A person or company that sells goods in large quantities at low prices to retailers, rather than selling them directly to consumers.