When Properly Implemented, a Good Marketing Strategy Enables a Company

question 15

True/False

When properly implemented, a good marketing strategy enables a company to achieve its business-unit and corporate objectives.

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Definitions:

Computer Software

Programs and other operating information used by a computer, enabling it to perform specific tasks and functions.

Legal Documents

Official papers that record agreements, rights, or responsibilities, which are enforceable by law.

Public Bureaucracies

Complex structures in government that manage policies and administer public services through a fixed set of rules and procedures.

Competitive Market Pressures

Forces within a free market that influence companies to improve products, lower prices, and become more efficient to stay competitive.