Scenario 1.2 Use the Following to Answer the Questions

question 63

Multiple Choice

Scenario 1.2
Use the following to answer the questions.
Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly book a grooming appointment, obedience class, or overnight accommodations for their dog or cat. Paws and Claws has several unexpected services, such as a 600-square foot swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool. Customers can also drop their dog or cat off each morning for pet day care. Paws and Claws has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet "furniture" so that the cats and dogs can lie on sofas just like at home. Paws and Claws is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The cost for an overnight stay at Paws and Claws averages $50, compared to competing kennels at about $30. The day care costs are $25 for either a dog or cat. The majority of Paws and Claws' competitors don't offer the day care service, and require a two-day minimum for overnight stays.
Informal discussions with customers led to the addition of pet day care and 24 hours of operation. Previously, Paws and Claws was more interested in competing based on its prices.
-Refer to Scenario 1.2. Paws and Claws' target market is most likely to be _.

• A) the dogs and cats who stay there
• B) pet owners who go on vacation frequently
• C) families with small children and several pets
• D) suburban families with two-income households
• E) urban professionals who travel often

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Definitions:

Activity Cost Pool

A collection of all costs associated with a specific activity or process, used in activity-based costing to allocate indirect costs to products or services.

Overhead

Overhead refers to the ongoing business expenses not directly attributed to creating a product or service, including costs like rent, utilities, and insurance.

Direct Labor-Hours

The total hours worked by labor directly involved in the manufacturing process, crucial for calculating labor costs and efficiencies.

Product G1

This term is likely specific to a company or industry and denotes a particular product or model designated as "G1".