The Primary Value That a Marketer Expects to Receive from a Customer

question 170

Multiple Choice

The primary value that a marketer expects to receive from a customer in an exchange relationship is

• A) the price charged for the product.
• B) customer satisfaction.
• C) references to other potential customers.
• D) quality merchandise that meets expectations.
• E) few returns of the merchandise purchased.

---

Definitions:

Deferred Compensation

A portion of an employee's compensation that is set aside to be paid out at a later date, often used as a retirement benefit.

Treasury Stock

Shares of a company’s own stock that it has reacquired from shareholders but not retired, listed as a contra equity account on the balance sheet.

Common Stock Optionwarrants

Equity derivatives that give the holder the right to purchase common stock at a specified price within a certain time period.

Unrealized Increase

The potential gain in the value of an investment that has not yet been sold and thus not yet converted into actual profit.