The Marketing Mix Is Built Around the

question 53

Multiple Choice

The marketing mix is built around the

• A) product.
• B) company.
• C) customer.
• D) employee.
• E) retail outlet.

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Definitions:

M1

M1 encompasses the most liquid forms of money supply, including cash and assets that can quickly be converted to cash.

M2

M2 is a broader classification of money supply that accounts for currency in circulation and various other types of accounts that are less liquid than those in M1.

M1

Refers to the physical money supply that includes coins and notes in circulation as well as non-bank public holdings of checkable deposits.

M2

Includes all elements of M1 along with near money, such as savings deposits, time deposits under $100,000, and non-institutional money market funds.