StarKist Tuna Announced a Dolphin-Safe Policy and Stopped Buying Tuna

question 97

Multiple Choice

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about

• A)target market selection.
• B)the marketing environment.
• C)the reduction of marketing costs.
• D)marketing mix decisions.
• E)efficiency in marketing activities.

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Definitions:

Deposit In Transit

Funds that have been received and recorded by a company but not yet reflected in its bank statement, usually due to timing differences.

Bank Reconciliation

The method of aligning the figures in a company's financial records for a cash account with the related data on a bank statement.

NSF Check

A check that cannot be processed because the account it is drawn on does not have enough funds.

Bank Statement Adjustment

Amendments made to the balance as shown by the bank statement to reflect accurate entries for transactions not yet recorded.