Health Care Systems, Inc

question 41

Multiple Choice

Health Care Systems, Inc. rolls out an innovative nurse-on-call data system available online. The product is not widely accepted because patients don't see the need for such a service. According to the marketing concept, this situation represents a failure in .

• A) an information system to determine customer needs
• B) the organizational structure
• C) top-management commitment
• D) technological advancement
• E) scanning corporate capabilities

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Definitions:

Benchmarking

The process of comparing key points within your business with comparable points in another external entity.

External Entity

An organization, group, or individual that exists outside of the company and interacts with the business through transactions, partnerships, or other forms of engagement.

Total Quality Management

A methodology that emphasizes the importance of organizational culture in achieving long-term success through customer satisfaction and continuous improvement.

Feedforward Control

A management strategy that anticipates problems before they occur by monitoring inputs and taking preventative measures.