Laura, a Junior Marketing Executive at MegaGrain Cereals Suggests Increasing

question 70

Multiple Choice

Laura, a junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrain's long-term survival, like most companies, depends on:

• A) cost-cutting measures.
• B) continually selling to new customers and markets.
• C) creating and maintaining satisfying exchange relationships.
• D) high-volume, low-margin sales.
• E) increasing shelf space for their brands.

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Definitions:

Accountable

Being responsible or answerable for something, particularly in terms of the fulfillment of duties, obligations, or the accuracy of information.

Social Responsibility

The obligation of an organization to act in ways that serve both its own interests and the interests of its stakeholders, encompassing concerns for the environment, ethics, and the wellbeing of the society.

Prince William Sound

A region in the Gulf of Alaska known for its rich wildlife, fishing industry, and as the site of the Exxon Valdez oil spill in 1989.

Crude Oil

A natural, unrefined petroleum product composed of hydrocarbon deposits and other organic materials.