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Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York, offers a full-service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business, and are active conservationist and wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1. Greensprings' main competitive advantage over traditional cemeteries comes from its attention to the element in the marketing mix.
Paint Sprayer
A device commonly used in the application of paint, varnish, or other surface coatings, designed to distribute these substances evenly and efficiently over surfaces.
Car Customizing
The process of modifying or personalizing a car to enhance its performance, appearance, or comfort, reflecting the owner's preferences.
Federal Income Tax
A tax levied by the United States federal government on the annual earnings of individuals, corporations, trusts, and other legal entities.
Bond Owners
Individuals or institutions that hold debt securities issued by corporations or governments, entitling them to receive fixed interest payments.
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