Customer Relationship Management Is the Use of Information About Customers

question 125

True/False

Customer relationship management is the use of information about customers to create marketing strategies that develop and sustain desirable customer relationships.

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Definitions:

Incremental Theorists

Individuals who believe that their abilities and intelligence can grow and change through effort and experience.

Fixed

A characteristic, value, or condition that remains constant and unchanged across different situations or over time.

Stable

Referring to something that is not likely to change or move; in psychology, it may refer to consistent personality traits or conditions.

Internal Attributions

The process of attributing the cause of one's own or another's behavior to internal, personal characteristics rather than to external factors.