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Hybrid social ventures have a revenue-generating component.
Availability Heuristic
A cognitive rule of thumb that says that the perceived probability of an event or the importance assigned to it is based on its availability in memory.
Augmenting Principle
A principle in attribution theory suggesting that if an event occurs despite the presence of strong opposing forces, we should attribute the event to the actions of the agent.
Self-Fulfilling Prophecy
A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.
Self-Serving Bias
A cognitive bias that involves perceiving oneself in an overly favorable manner or attributing success to personal factors while attributing failures to external factors.
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