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What option does the entrepreneur have if he or she decides to maintain a business?
Behavior Modification
The use of experimental and clinical techniques to change maladaptive or undesirable behaviors into more adaptive, desirable ones.
John Watson
An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior and the rejection of the introspective method.
Token Economy
A program in which good behavior is rewarded with tokens that can be exchanged for privileges.
Behavioral Activation System
A neuroscience concept related to the brain mechanisms that regulate approach behavior and motivation towards reward.
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