An Entrepreneur Must Be Able to ___________, If His Income

question 33

Multiple Choice

An entrepreneur must be able to ___________, if his income statement does not match the industry average?

• A) remove any information that deviates from the average
• B) adjust and refine your metrics accordingly
• C) understand and explain the differences
• D) change the metrics to more appropriate ones
• E) rewrite your projections from scratch

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Definitions:

Intangible Assets

Non-physical assets such as patents, copyrights, trademarks, and brand reputation that have economic value to a business.

Multidimensional Scaling

A statistical technique used in information visualization, especially to display the information contained in a distance matrix.

Brand Positions

Strategies a company adopts to create a distinct image or identity in the customers' minds, differentiating its offerings from competitors.

Positioning Statement

A brief description that communicates how a brand or product uniquely fulfills the needs or wants of its target market compared to its competitors.