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According to the chapter, it takes time to:
Capabilities
Refer to a company's ability, resources, and skills to carry out its strategy and achieve its objectives.
Market Opportunities
Circumstances or conditions in the market that a business can exploit to its advantage, such as gaps in the existing market or emerging trends.
Long-Term Growth
A strategic objective focused on increasing a company's market share, revenue, and profitability over an extended period, beyond immediate or short-term gains.
Marketing Plan
A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming period, detailing specific actions to achieve marketing objectives.
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