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A Segment Is a Group of Customers Defined by Certain

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A segment is a group of customers defined by certain commonalities or characteristics that may be demographic, psychographic, or behavioral.


Definitions:

Primitive Beliefs

Early or ancient systems of thought and understanding that are often based on superstition or a lack of scientific knowledge.

Unit Relations

This term could refer to the interactions and relationships within a specific group, organization, or unit, focusing on how its members are connected and interact.

Classical Conditioning

A learning process through which associations are formed between a neutral stimulus and an unconditioned stimulus, leading to a learned response.

Low-Balling

A sales tactic where an initially low price is offered to attract a buyer before it is increased by adding costs or changing conditions.

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