It Is Difficult for Small Companies to Save Money on "Media

question 24

Multiple Choice

It is difficult for small companies to save money on "media buys" because ___.

• A) their range of advertising is limited.
• B) their marketing is not creative enough to generate viral exposure.
• C) their product mix is too diverse.
• D) they are the first in a new market.
• E) None of the above.

Calculate economic profit or loss based on investment returns and interest rates.

Recognize the importance of dividends, interest, and rents as forms of capital income.

Grasp the fundamental economic concept of investment and how it affects capital.

Understand the relationship between savings decisions and investment capabilities of firms.

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Definitions:

Referent Power

A type of marketing channel power that occurs if one channel member wants to be associated with another channel member. The channel member with whom the others wish to be associated has the power and can get them to do what they want.

Walmart

A US-based international retail behemoth overseeing a network of superstores, economical department stores, and food retail outlets.

Retailers

Businesses or persons that sell goods directly to consumers for their personal use, acting as a final link between manufacturers and customers.

Expertise

The high level of knowledge or skill in a particular area, which can impact the efficacy of advertisements or influence consumer trust.