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In a Freemium Business Model, Your COGS for Free Offerings

question 16

True/False

In a Freemium business model, your COGS for free offerings can be viewed as a marketing expense.


Definitions:

Mental Accessibility

The ease with which specific information can be retrieved from memory, influenced by the frequency or recentness of exposure.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Psychological Reactance

A motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specific behavioral freedoms.

Attitude Inoculation

A method of making individuals resistant to attempts to change their attitudes by initially exposing them to small arguments against their beliefs.

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