Examlex
Generally, entrepreneurs move from one low fidelity prototype into several high fidelity prototypes because more testing has to happen to understand highly customized details.
Social Needs
Human desires for belonging, affection, acceptance, and friendship, which are significant in driving consumer behavior.
Safety Needs
The requirement for physical security, stability, and freedom from fear, as part of Maslow's hierarchy of needs.
Maslow Hierarchy
A theory in psychology proposed by Abraham Maslow that categorizes human needs into five levels, from basic physiological needs to self-actualization.
Self-actualization
The act of fulfilling or realizing one's abilities and potential, regarded as an innate motivation.
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