Introducing a New Product or Service Involves Substantial Risk, and Upwards

question 29

Multiple Choice

Introducing a new product or service involves substantial risk, and upwards of ___________ innovations fail, depending on industry.

• A) 20 - 50%
• B) 40 - 70%
• C) 50 - 90%
• D) 60 - 90%
• E) 70 - 90%

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Definitions:

Nominal Levels

The simplest form of categorization of data without any order or rank among the categories, where numbers serve merely as labels.

Mutually Exclusive

Events or conditions that cannot occur at the same time.

Underlying Continuum

An uninterrupted sequence or range in which items change gradually from one condition, form, or level to another, and are not perceived as discrete steps.

Nominal Level

The most basic level of measurement that categorizes data without implying any quantitative order or degree of difference between the categories.