The Mass Market Segment of the Cruise Industry Generally Consists

question 11

Short Answer

The mass market segment of the cruise industry generally consists of :
• People with income in the $30k - $60k range
• People with income in the $60k - $80k range
• People with incomes greater than $80k
• Discount travelers

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Definitions:

Total Fixed Cost

The sum of all expenses that remain constant regardless of the level of production or sales activities, such as rent, salaries, and insurance premiums.

Driver's Side Air Bag

A safety feature located in the steering wheel designed to protect the driver in the event of a collision.

Automobile Manufacturer

A company that produces and sells cars, trucks, and other vehicles, often focusing on both the design and assembly of automobile parts and complete vehicles.

Variable Cost

Expenditures that change in line with production or sales quantities, notably labor and materials.