The Largest Lodging Enterprise in the World Is

question 36

Short Answer

The largest lodging enterprise in the world is:
• Holiday Inns
• Sheraton
• Intercontinental Hotel Group
• Marriott

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Definitions:

Monetary Authorities

The institutions responsible for regulating a country's money supply and exchange rates, typically a central bank or currency board.

Aggregate Demand

Aggregate demand represents the total demand for goods and services within an economy at a given overall price level and in a given time period.

Penetration Rate

The percentage of a target market that has purchased a particular company's product or service over a specific period.

Niche Markets

Segments of a larger market defined by their own unique needs, preferences, or identity, making them distinct from the market at large.