Reverse Marketing Is

question 13

Multiple Choice

Reverse marketing is:

• A) discouraged by the rapid rate of technological change and growth in international trade.
• B) when the buying organization has decided to stop making something in house and identifies a supplier from its existing supply base.
• C) is an aggressive, purchaser-initiated, approach to finding and developing world class suppliers.
• D) requires that the marketer fully understand the needs of the buying organization now and in the future.
• E) is most appropriate when the product is fairly standard and available from multiple local suppliers.

---

Definitions:

External Factors

Elements outside a company that can impact its performance or operations, such as economic conditions, competition, and regulatory environment.

Sales Revenue

The income received by a company from its sales of goods or the provision of services before any costs or expenses are deducted.

Profit Before Income Tax

The earnings of a business before taking into account the deduction of income tax expenses, also known as pre-tax profit.

Percentage Increase

The ratio, often expressed as a percentage, by which a quantity grows over a specific period.