Reverse Marketing Is

question 9

Multiple Choice

Reverse marketing is:

• A) encouraged by the rapid rate of technological change, growth in international trade, and the need to extract competitive advantage from supply chains.
• B) when the buying organization has decided to stop making something inhouse and identifies a supplier from its existing supply base.
• C) is an aggressive, marketing-initiated, approach to finding and developing world class suppliers.
• D) requires that the marketing department in the buyer's organization fully understand the needs of supply.
• E) is most appropriate when the product is fairly standard and available from multiple local suppliers.

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Definitions:

Depreciation

The systematic allocation of the cost of a tangible asset over its expected useful life, reflecting its consumption, wear and tear, or obsolescence.

Accumulated Depreciation

The total amount of an asset's cost that has been allocated as depreciation expense over its useful life, reducing its book value on the balance sheet.

Asset

Tangible or intangible items of value owned or controlled by a person or company, capable of producing future economic benefits.